The secret of your success is in the sauce

The first step to PR and events success in regional Australia, is appreciating the ingredients.

Regional and rural Australia is a crucial part of the economic and social fabric of our country, and the people here do serious business. Around 32% of the Australian population - 8.1 million people - live outside major cities and between them account for 30% of our annual GDP and 61% of the goods Australia sells in global markets. However, of the 100+ registered public relations agencies in Australia, only a handful specialise in regional and rural engagement. That’s where we come in.

The second step is finding someone who really knows their way around.

At Sauce, we’re proud to have attracted the talent, awards and accreditations usually found in a large multinational agency, coupled with the knowledge, nous and networks needed to represent and reach rural and regional Australia. So, whatever your brief and wherever you’re based, we can help you effect change, increase sales, organise your event or communicate your messages using the right moves in the right regions.

Whether your organisation’s objectives are not-for-profit, publicly funded or purely commercial, you need to communicate in a way that engages your audience, enhances your message, creates a lasting impression, and hits the right spots. And that’s why you need us. Because like any good sauce, that’s exactly what we do.

Our services

Ready to get started? Check out what’s on the menu below:

  • Great strategy underpins great results. Whether you want to affect change on a single issue or plan for the year ahead, Sauce's senior account directors will work with you to develop communications strategies that are objectives-based and results-driven.

  • We’ve got all your corporate and stakeholder communications covered. From annual reviews and on-time government reporting, to research or technical data distilled and themed for an easy to understand read.

  • You name it, we'll run it – conferences, gala events, product launches, award nights and uniquely themed occasions – our very own dedicated events division does it all! Events by Sauce are meticulously planned, smoothly executed and, above all, memorable.

  • Whether you’re savvy with the media and need regional experts to implement, or you need a secret ingredient to create, design and deliver a campaign strategy that cuts-through the media clutter and resonates with your audiences, we have seasoned media relations and PR experts ready to add to your mix.

  • Workplace accident, product recall, action group? Every organisation needs a crisis communications plan – we'll identify the risks and develop a plan that protects your reputation. In times of crisis we're here for you too, with trusted counsel.

  • We’ve provided media and presentation coaching to ASX-listed Board level and C-suite executives, regional entrepreneurs speaking to the media and a pitch crowd for the very first time, and everything in between. If you need to build your business’s confidence and capability with media, a speaker crowd or even delivering internally, we’d love to help.

  • From instigating and measuring employee engagement to implementing programs of change, Sauce has the communications expertise to help you maintain a happy and informed workforce.

  • Sauce works with you to enhance your organisation's reputation with its stakeholders – from investors to customers to influencers. Need to consult on projects, processes and issues, or engage your community? Our top-notch communicators do that too.

  • Sauce understands that communicating a consistent message about your brand to all your audiences is the key to marketing success. We offer the full spectrum of marketing support services – from branding to sales collateral development.

  • Instagram. Facebook. LinkedIn. Blogging. We'll deliver the latest communications channels to your door and teach you how to use them to build business and relationships.

  • ASX-listed? No problem. Our senior practitioners are experienced in reporting requirements, project management, copywriting and editing to ensure seamless development of your business narrative and results for shareholders and the market.

  • Our inhouse experts can do the lot, whether you’re creating a new business or refreshing an existing one, we create visual branding that brings your business’s story and purpose to life.

Like all successful communications, talking to Sauce is easy: