Who we work with
With a deeply rich mix of communication and event management skills ready to roll, we’d relish getting our teeth into any challenge you present us, although our specialist focus on the regional and rural space frames our clients into four primary categories:
Shouting from regional rooftops
If you’re an organisation or business based in regional Australia, Sauce specialises in making sure your message gets heard, wherever in the world your customers happen to be.
Government messaging and marketing
Engaging regional and rural stakeholders is crucial for government communication strategy across nearly every aspect of public service. A number of departments now do it with Sauce.
Reaching regional and rural audiences
To reach, connect and influence regional and rural Australian audiences, you need an agency that knows the right mix of ingredients for success. That’s what we do at Sauce.
Behind the scenes for city folk
Any smart city-based advertising, marketing or PR agency that needs to reach regional and rural Australia, knows they need a bit of help on the ground. Sauce does it all, seamlessly.
Case studies
Thinking about working with Sauce?
You’re in good company.
Over a two-year period from 2021, Sauce partnered with WDF Accounting + Advisory, one of the largest established accounting firms in Wagga . WDF Accounting + Advisory sought support from Sauce to help articulate its voice and raise their business profile through a rebrand and implementation of an effective marketing communications strategy.
Sauce provided a range of services, beginning with an initial audit which included a brand awareness survey and advice on potential name change; strategy development and delivery; management of a brand refresh; social media strategy and implementation and a website refresh. As part of the process Sauce supported upskilling of members of the WDF Accounting + Advisory team in areas such as social and digital media.
The partnership results were very positive, with Sauce supporting in not only crafting a strategy but working with WDF Accounting + Advisory to develop collateral, communication pieces and social media content. The collaboration with Sauce enabled WDF Accounting + Advisory to refresh the company’s look and feel, demonstrate a contemporary service offering and amplify their local voice, engage with their target audience, and strengthen their brand presence in the Riverina market.
MDBA River
Reflections
Event management
Stakeholder engagement
Copywriting
Lamb Weston
Strategic counsel
Marketing communications strategy
Communications strategy
Branding
Digital strategy
Social media
Our team loves nothing more than a regionally focused event, so naturally we were delighted to work with the Murray–Darling Basin Authority (MDBA) on their inaugural 2021 River Reflections conference held in Griffith, in the heart of the Murrumbidgee Irrigation Area.
Targeting irrigators, producers, government representatives and agribusiness, Sauce worked collaboratively with the MDBA team to pull together the two-day program consisting of plenary and breakout sessions, a networking dinner featuring local fare and rounded out with a tour of innovative businesses in the region.
As always, the Sauce team ensured seamless delivery of the event that attracted over 120 delegates from across the country (and in a COVID-19 climate no less!). The event delivered on its objectives of generating meaningful connections and relationships – which is what we’re all about at Sauce.
In 2023 we were delighted once again to partner with the MDBA on River Reflections, which was held in northern NSW. 160 people attended the conference (with over 625 on the live stream) over the two days, which saw 35+ speakers taking to the stage over the course of the event.
Since March 2022, Sauce has been the outsourced communications department of Lamb Weston, a global potato processing company that entered the Australian market in 2018.
Sauce has provided comprehensive support in strategic counsel, internal, grower and corporate communications, events, media, marketing and brand activities, as well as stakeholder engagement to help Lamb Weston build their local brand presence.
Highlights of the work to date include the establishment of regular internal and grower communications and roadshows, refreshed marketing and tradeshow collateral, inaugural employee and grower family fun day and strategic media placement in the Australian Financial Review following an acquisition.
Sauce’s ability to provide full-service support, working across multiple departments has assisted with increased integration and consistency of communications activities across the organisation.
Central West
Local Land Services
Event management
Stakeholder engagement
Copywriting
When Central West Local Land Services (CWLLS) came to Sauce with an exciting new ag tech event in 2022, we couldn’t wait to get on board! Held across two days in Dubbo, NSW, the inaugural Big Tech Big Ideas conference consisted of a field day and a conference focusing on ag tech adoption and innovation. The event attracted 150-200 attendees each day from all over the state, with delegates including primary producers, agribusiness professionals and government representatives.
Sauce was delighted to partner with CWLLS on the end-to-end planning of the conference, coordinating all components from speakers in the plenary and breakout program, supplier management, financial management as well as exhibition. Sauce was also engaged to assist with communications and promotion support to help drive engagement and registrations for this new event.
Seeing the event come to life on a limited timeframe, and having all attendees walk away inspired about how ag tech could be implemented in their business – our client and the Sauce team could not have been happier!
Murrumbidgee Irrigation
Corporate communications
Reporting
Social media
Since 2019 Sauce has provided a range of communications support for shareholder owned Murrumbidgee Irrigation (MI), one of the largest private irrigation companies in Australia. Services have included strategic advice and support, website review and update, branding refresh, graphic design, customer, employee and stakeholder communications as well as delivering a communications strategy and supporting its implementation.
In addition, we have supported in up-skilling the MI team in certain areas and provided crisis and business continuity support. We have assisted MI to embrace social media including through a strategy, policy, content plan and training.
For the last four years Sauce has managed the delivery of the company’s AGM and Annual Report including project management, content development, verification and approvals, and oversight of graphic design and printing. In FY20, Sauce reviewed and provided advice on best practice in annual reporting and supported a move to refresh MI’s approach. The result was a document that reflected the principles of Integrated Reporting and focused on how MI’s resources and relationships are used in its business model and governance framework to realise the organisation’s purpose.
Ipsum Advisors
Social media
Direct marketing
Website management
Since 2015 Sauce has been the trusted communications partner of Bendigo based full-service accounting firm Ipsum Advisors. The collaboration began with a brand and website redesign project when Ipsum Advisors transitioned from Stewarts Accountants to their new identity. Sauce managed the project, ensuring a seamless transition and delivery of a refreshed brand image.
We have since continued to provide ongoing support for various marketing and communication activities, including the development of regular direct marketing, management of their social media platforms and digital management services including website updates designed to keep their content fresh and engaging.
Sauce also extended its support to corporate marketing initiatives, such as sponsorship, events, award entries, collateral design and advertising.
Hearing Australia
PR strategy
Social media content
Media coaching
Sauce teamed up with Hearing Australia, a leading provider of government-funded hearing services, to support their ‘Hearing the Nation Tour 2023’. This ambitious campaign involved over 1,000 events across Australia, offering free 15-minute hearing screenings to individuals over the age of 18. The tour aimed to reach people in both urban and rural areas, emphasising the accessibility and convenience of Hearing Australia's services.
Sauce played a vital role in the success of the campaign by developing a targeted and localised media approach. Customised pitches were created for 20 key geographic areas, increasing the likelihood of media coverage. Sauce also facilitated radio recordings and distribution, resulting in airtime on 16 unique stations. Additionally, Sauce provided media training workshops for Hearing Australia representatives, enhancing their confidence in engaging with the media.
Throughout the campaign, Sauce captured social content during the tour, visiting various locations and capturing headshots of the Hearing Australia team. As a result of the successful collaboration during the 'Hearing the Nation Tour 2023', Sauce and Hearing Australia have established an ongoing relationship, with Sauce now serving as their trusted PR and communications partner on numerous projects.
Sauce has been working with Wagga Wagga based Solar Professionals since 2014, providing marketing and communications support on everything from strategic counsel and presentations to brand and website development, media relations and social media content creation and administration, and direct marketing and trade show support.
Lochard Energy
24/7 crisis support
Media relations
Stakeholder engagement
Sauce has been working with Lochard Energy since 2016 as their 24/7 crisis communications support agency. As the largest independent provider of storage services to the East Coast gas market Locard Energy plays a crucial role in ensuring a steady gas supply during periods of high demand in the East Coast energy market.
Beyond this primary role, we have provided additional services, including strategic counsel, stakeholder engagement strategies, sponsorship program development, media relations, internal communications, media coaching, and ongoing communications strategy as the company supports the transition to a clean energy future.
Australia Post
PR strategy
Community engagement
Events
For over five years, Sauce successfully delivered around 40 campaigns for Australia Post supporting their engagement with local communities from the city to the bush.
Of note, Sauce executed two multifaceted nationwide campaigns - the inaugural Regional Pitchfest and the Great Aussie Coin Hunt - managing everything from live weather crosses, to PR, events and logistics for six and four-week campaign roadshows.
We’ve covered it all from special stamp releases, to retail campaigns and grassroots stories for community programs for great causes!
AuMake
Investor relations
Media strategy
Media coaching
Marketing communications strategy
Website development
Media relations
Solar Professionals
Sauce provided a full suite of Corporate Affairs support to AuMake International Limited, an Australian retailer specialising in servicing the Chinese daigou and tourist markets, ahead of its Australian Securities Exchange (ASX) listing in 2017. Sauce positioned AuMake with Australian suppliers, investors, the Chinese community and broader public; generating interest in the Initial Public Offering (IPO), amidst a backdrop of misunderstanding around the role of daigou in the Australian consumer market. A previously unknown business and the first business of this kind to list on the ASX, Sauce worked closely with AuMake’s executive team to build the company’s corporate brand style, tone and positioning, including a proactive education campaign with key stakeholders, and development of a bilingual corporate website and prospectus. The results speak for themselves, with AuMake receiving 100% positive media coverage in Australian and international print, digital and TV media. Importantly, a significant volume of potential suppliers made contact to sell their product through AuMake stores and the IPO was oversubscribed and closed early.
Crisis communications
Strategic counsel
Copywriting
Event management
Wine Industry
A client in the wine industry requested urgent assistance from Sauce when a faulty product posed a risk to public safety. The issue arose in the critical pre-Christmas period where retail sales were high. With extensive experience in crisis management and in a very tight timeframe, Sauce provide full support including the end-to-end establishment of a fully staffed hotline with key message scripts, press releases and media engagement, and a social media communication strategy including planned responses. The issue received no negative feedback in the public space and provided the client with foundations for future risk mitigation.